Purina Friskies Explorers Invite to Join Email

Art Director/Designer —

In support of the Friskies Explorers program launch, an invitation email was created to drive registration within the website. The objective was to create a best in class loyalty program that would attract current users of Friskies dry and wet foods. We attained this goal by highlighting the features and benefits the club had to offer, while also giving them a chance to win free Friskies cat food for a year.

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