<\/p>\n\n\n\n
To utilize my design and technical skills in a web or print oriented environment.<\/p>\n\n\n\n
Michigan State University, East Lansing, MI
B.A. Advertising
Emphasis in Graphic Design<\/p>\n\n\n\n
Reggie Award for Microsoft Encarta Bee promotional site
Promo Magazine Silver Dialog Award for Microsoft\/NSYNC web promotion<\/p>\n\n\n\n
AAA HEADQUARTERS<\/strong><\/p>\n\n\n\n March 2017 \u2013 September 2018<\/p>\n\n\n\n Digital Manager (contract)<\/p>\n\n\n\n I was responsible for all digital design for AAA insurance company. This included: maintaining all areas of the company website, designing all email communication sent to members, designing and animating all ad banners, designing and maintaining the company intranet and creating and maintaining all social media graphics.<\/p>\n\n\n\n FREELANCE<\/strong> ARC WORLDWIDE \/ LEO BURNETT<\/strong> Senior Interactive Art Director (contract)<\/p>\n\n\n\n I worked closely with creative directors, producers, copywriters, and technologists to develop multichannel digital experiences. I produced creative concepts and pitches for all digital platforms: banner campaigns, websites, microsites, social media, mobile and interactive installations. I consistently delivered strong design strategy and concepts that exceed each client\u2019s project objectives and goals.<\/p>\n\n\n\n Clients include: Purina, McDonalds, Morningstar Farms, Kelloggs<\/p>\n\n\n\n THE PAMPERED CHEF<\/strong> Creative Director \u2013 Interactive<\/p>\n\n\n\n Supervision of 8 designers within the Web Marketing Group, direct the creative design of each project entering our department, lead brainstorming sessions, presence at high-level project meetings to discuss the web needsf or various marketing campaigns, maintenance of three company websites, develop the creative brief for each project, creation of information architecture for each project, budgeting, and creation of processes within the web marketing group.<\/p>\n\n\n\n FREELANCE<\/strong> Sr. Interactive Art Director<\/strong><\/p>\n\n\n\n PUBLICATIONS INTERNATIONAL<\/strong> Art Director<\/strong><\/p>\n\n\n\n Designer of children\u2019s books from pencil concept to finished product. Responsible for: creating illustration concepts in conjunction with an editor; designing the book\u2019s layout; incorporating art and text within given specifications; closing each book and making sure it is ready for print.<\/p>\n\n\n\n Clients include Disney and Nickelodeon. Book styles include shaped lift-a-flap, \u201cLook and Find\u201d, treasuries, small book collections with carry-case, read-along (including cd) and musical treasury (containing sound module).<\/p>\n\n\n\n COMMUNICATOR | E<\/strong> Senior Interactive Art Director<\/strong><\/p>\n\n\n\n Manage the design creative staff in the agency. Design and development of websites and animated banners from concept through technical coding. Responsible for client presentations, pitches and meetings.<\/p>\n\n\n\n Clients include Kraft, Microsoft, US Robotics, SC Johnson and Oscar Mayer.<\/p>\n\n\n\n FRANKEL<\/strong> Interactive Art Director<\/strong><\/p>\n\n\n\n Design and development of websites from concept through technical coding. Animated banner and digital P.O.P. design and development. Design of layouts, original artwork and the completion of all art production.<\/p>\n\n\n\n Clients included United Airlines, Frito-Lay, Visa and the United States Postal Service.<\/p>\n\n\n\n Art Director<\/strong><\/p>\n\n\n\n Worked with clients and independently carried out print projects from concept to pre-press stage. Involved in planning projects with other designers, copywriters and account executives to exceed client expectations. Design, layout and production of various brochures, and P.O.P. elements.<\/p>\n\n\n\n Clients included McDonald\u2019s and the United States Postal Service.<\/p>\n\n\n\n Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver, CSS, QuarkXpress, HTML, Microsoft Office<\/p>\n","protected":false},"excerpt":{"rendered":" Objective To utilize my design and technical skills in a web or print oriented environment. Qualification Highlights Education Michigan State University, East Lansing, MIB.A. AdvertisingEmphasis in Graphic Design Awards Reggie Award for Microsoft Encarta Bee promotional sitePromo Magazine Silver Dialog Award for Microsoft\/NSYNC web promotion Work Experience AAA HEADQUARTERS March 2017 \u2013 September 2018 Digital Manager (contract) I was responsible […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/pages\/11"}],"collection":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11"}],"version-history":[{"count":27,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":1048,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/pages\/11\/revisions\/1048"}],"wp:attachment":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
June 2009 \u2013 Present<\/p>\n\n\n\n
April 2007 \u2013 November 2008<\/p>\n\n\n\n
November 2006 \u2013 April 2007<\/p>\n\n\n\n
March 2005 \u2013 November 2006<\/p>\n\n\n\n
May 2003 \u2013 March 2005<\/p>\n\n\n\n
May 2000 \u2013 January 2003<\/p>\n\n\n\n
April 1996 \u2013 May 2000<\/p>\n\n\n\nComputer Skills<\/h2>\n\n\n\n