{"id":1205,"date":"2026-11-08T21:03:52","date_gmt":"2026-11-09T02:03:52","guid":{"rendered":"https:\/\/jennylafer.com\/?p=1205"},"modified":"2026-11-08T23:54:34","modified_gmt":"2026-11-09T04:54:34","slug":"aaa-ama-waterways-site","status":"publish","type":"post","link":"https:\/\/jennylafer.com\/?p=1205","title":{"rendered":"AAA &#8211; AMA Waterways Site"},"content":{"rendered":"\n<p><em>ROLE<\/em>: <strong>Associate Creative Director<\/strong> at AAA<\/p>\n\n\n\n<p>One of our cruising partners was AmaWaterways, a river cruising company. This section of our website was redesigned, to show the variety of different cruises and destinations available to AAA customers. I worked in tandem with the copy writer to visually convey what we had to offer. We would also work to create offers that would appeal to savvy travellers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"1024\" src=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3-811x1024.jpg\" alt=\"\" class=\"wp-image-1207\" srcset=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3-811x1024.jpg 811w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3-237x300.jpg 237w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3-768x970.jpg 768w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3.jpg 1124w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaMID2of3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaMID2of3-1024x454.jpg\" alt=\"\" class=\"wp-image-1208\" srcset=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaMID2of3-1024x454.jpg 1024w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaMID2of3-300x133.jpg 300w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaMID2of3-768x340.jpg 768w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaMID2of3.jpg 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaBTM3of3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"919\" src=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaBTM3of3-1024x919.jpg\" alt=\"\" class=\"wp-image-1209\" srcset=\"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaBTM3of3-1024x919.jpg 1024w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaBTM3of3-300x269.jpg 300w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaBTM3of3-768x689.jpg 768w, https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaBTM3of3.jpg 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>ROLE: Associate Creative Director at AAA One of our cruising partners was AmaWaterways, a river cruising company. This section of our website was redesigned, to show the variety of different cruises and destinations available to AAA customers. I worked in tandem with the copy writer to visually convey what we had to offer. We would also work to create offers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"jetpack_featured_media_url":"https:\/\/jennylafer.com\/wp-content\/uploads\/2026\/11\/AmaTOP1of3.jpg","_links":{"self":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/posts\/1205"}],"collection":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1205"}],"version-history":[{"count":3,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/posts\/1205\/revisions"}],"predecessor-version":[{"id":1231,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/posts\/1205\/revisions\/1231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=\/wp\/v2\/media\/1207"}],"wp:attachment":[{"href":"https:\/\/jennylafer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jennylafer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}