Purina Careers Website

Designer —

The objective was to create a brand new careers section to the existing Purina website. The look and feel was consistent with the current site, but the content went beyond to include video, large beautiful imagery and new interaction. This site was able to draw in qualified talent for the Purina teams.

Kelloggs Special K

Designer —

Kelloggs tasked us with designing a website that would work with their Special K Challenge. The objective was for each member of the Challenge to replace a meal with Special K cereal, in order to lose weight and become healthier. The step by step approach was an easy way for each user to complete the Challenge in a streamlined manner. Also available on the site, there were links to Special K products and coupons which would help make the Challenge a success.

Pampered Chef Website

Creative Lead 

Each month I was in charge of leading the web designers in creating a new homepage for The Pampered Chef website. Color, prominent placement of The Pampered Chef products and a strong call to action are all important pieces of the user experience.

 

Within each marketing campaign for The Pampered Chef, HTML emails always played an important role. I was the creative lead for each HTML email that was created in the web marketing department.

Diageo Website

Designer —

I was tasked with adding a Custom Label Creator to the existing Diageo “The Bar” website. The objective was to entice users to order custom labels for their Diageo liquor bottles. These could be used as gifts or just for fun. The addition of this function to the website was an instant success.

 

Purina Friskies Website Redesign

Art Director/Designer —

Our group was tasked with redesigning the Friskies website. The updates included new packaging, artwork and products. The site was to excite users and future users about the new products that were going to be available to their cats. The fresh, new designs and colorful imagery highlighted this, along with dynamic content.

 

Pampered Chef Redesigns

Creative Lead 

I was the creative lead in the redesign of the National Conference page within The Pampered Chef website. I saw an opportunity to improve the look of the National Conference page and guided the web designer in creating a more visually interesting and user-friendly experience.

 

In my Creative Director role at The Pampered Chef, I saw an opportunity to enhance the look of the Theme Shows page on the corporate web site. I led the web designer in creating a more robust and visually enticing introduction to the Taste of the Tropics theme show.

 

 

Morningstar Farms invite to Join Email

Art Director/Designer —

Morningstar Farms was implementing a relationship marketing program which rewarded consumers who provided their personal information and preferences with exclusive content, special offers, direct mail communications and promotions. This was obtained by providing benefits to the consumer as well as offering a chance to win free Morningstar Farms food for a year.